The PYPFTB movement has been ruthless in its assault on the media world. Since the site's launch date on Monday, May 7th, 2007, proud pants-peers have spread the word through blogs and word of mouth and the nation has taken notice.
If you hear any quality mentions of PYPFTB on TV, in print, or on the radio, please forward them (with links if possible) to bernie@PeeYourPantsForTheBrewers.com with the subject "Press."
Milwaukee Journal Sentinel - May 11, 2007 - "I hope we make them pee their pants," Estrada said.
Milwaukee TMJ4 - May 11, 2007 - "Two unbelievable things I stumbled into, just to show that Brewers Fever is now making people break out in hives and not think clearly."
ESPN Baseball Tonight - May 12, 2007 - Interviewer asked Geoff Jenkins, Rickie Weeks, and Chris Capuano about PYPFTB site and if they would pee their pants if they made the playoffs. Rickie and Cappie laughed it off, but Jenkins said he might considering all the losing seasons.
SI.com - June 1, 2007 - "Long story short, if the Brewers reach 85 wins, they're almost assured of sending Milwaukee into a pants-peeing frenzy -- literally."
Boston Globe - May 13, 2007 - "I just saw it myself for the first time," laughed Brewers GM Doug Melvin.
Howard Stern - May 17, 2007 - A piece in Robin's news. Artie got all upset (mainly because of the Yankees' record) and said at least when Yankees fans wet themselves, it's by accident.
Sporting News - June 11, 2007 - #2 on the To Know List - "This site is an expression of love, and well, let's just call it enthusiastic support for the unlikeliest division leader in the big leagues. Lest you assume otherwise, PYPFTB is a pretty clean site, too. And funny."
Bloomberg - May 17, 2007 - "Some fans are willing to show just how crazy they are. The Web site says it has 3,854 diehard Brewers fans vowing to do just that if their team makes the playoffs."
Deadspin.com - May 9, 2007 - "For the first time in many a moon, it is kind of cool to be a Milwaukee Brewers fan. Witness PYPFTB, a fan site that implores Brewers boosters to pledge their underpants to the cause."
Adweek - May 17, 2007 - "The Milwaukee Brewers' marketing office could learn a thing or two from PYPFTB!, a grassroots effort to get as many people as possible to wet themselves with surprise/joy if the usually lowly—but currently league-leading—Brewers make the playoffs this year."
Miami Herald - May 20, 2007 - "Thousands have signed up. Would I ever do something like that? Depends."
WGN Chicago Spike O'Dell Show - May 15, 2007 - Brewers Mike interviewed after a piece on the Taliban.
WKLJ ESPN 1290, Sportsfix La Crosse - June 11, 2007 - Brewers Mike interview. Listen to the broadcast.
KGSO 1410 Wichita, KS The GamePlan with Randy Smithson - May 21, 2007 - Brewers Mike interview. Listen to the broadcast.
SportsTalk 1570 WNST in Baltimore - June 19, 2007 - Brewers Mike interview. Host Drew #367 promised to do another interview if the Brewers make the playoffs and fulfill his pledge to pee his pants on-air.
WCCO Minneapolis Sports Tonight with Dark Star - May 16, 2007 - Brewers Mike interview.
WOSH Oshkosh - May 17, 2007 - Brewers Mike interview.
The Pitch Podcast - May 31, 2007 - Brewers Mike interview.
The Free Beer and Hot Wings Show - May 31, 2007 - Brewers Mike interview.
Dan Patrick Show - May 17, 2007 - Rick Reilly of Sports Illustrated mentioned PYPFTB.
We Are The Postmen Blog - May 31, 2007 - "Drink up, Brewers fans: An interview with PYPFTB's creator, Bernie"
AtHomePlate.com - June 15, 2007 - "The return of Chorizo, one of the runners in the team’s famous sausage race, did not even generate this much excitement"